To earn good search engine rankings you need to know how your site stacks up against the competition. This means measuring the state of your site so you can use this knowledge to improve your site to be better than your competition.
Google recently released a new online web page auditing tool called Web.Dev. The tool runs a hosted version of Lighthouse to provide some high level metrics. One group of metrics is labeled as 'SEO', Does this make the tool a good SEO tool?
Backlinks are an important aspect of any SEO strategy. Google uses them to find and qualify web pages for SEO ranking. So what are backlinks and why are they important?